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Jameson Irish Whiskey has unveiled its ‘Smooth Taste, That’s Why”
campaign featuring the best of the Alté scene. The cool and edgy campaign
features brand influencers across music, fashion and lifestyle.
The campaign will launch across thirteen billboards around Lagos
and Abuja and features talented artist, BOJ, fashion influencer, Jess Chibuze,
lifestyle influencer, Muyiwa Aigbe popularly known as Aarbenco, celebrity
barber, Kayzplace and Jameson brand ambassador and lifestyle influencer,
TEEZEE.
John Jameson created a whiskey like no other, he didn’t stop
distilling after the second time either, he went further distilling Jameson
three times to achieve the smooth taste that the brand is famed for. It is this
relentless drive for quality in taste and attitude that still defines Jameson
today.
“Our Smooth Taste, That’s Why Campaign’ is a fresh and engaging
emotive creative that is set to continue to support our aim of building our
brand presence in Nigeria. The campaign connects us back to our brand roots and
we have chosen to partner with influencers who love and consume our brand and
have supported our journey in market.” We are looking forward to the positive
response we believe this campaign will have across the market”. Craig Van
Niekerk, Marketing Director, Pernod Ricard Nigeria.
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